H&M creative director Margareta Van Den Bosch said on the subject:
"We see the designer collaboration as a process that strengthens our brand. At the same time, our business idea to offer fashion and quality at the best value gives our customers the opportunity to buy designer items at H&M prices while allowing the designer a lot more focus to, and attention on the creative process. In the end, I think it's a win-win situation for everyone,"
Drawing on the heritage of the legendary fashion house, expect bright prints, bold colours and reinterpretations of iconic dresses.
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